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Link Branding

Reminder: Gmail and Yahoo Requirements

Gmail & Yahoo Requirements

Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

Your TLD Is Hurting You

In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

We All SOFTFAIL A Little Sometimes

In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, D...

Tracking Pixel Trickery

In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled the...

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