This is a podcast that dives deep into the world of email marketing and deliverability, offering expert insights, strategies, and practical tips to help you optimize your email campaigns and maximize your deliverability rates. Join us as we peel back the layers of email marketing, uncovering the latest trends, industry secrets, and best practices to empower you in crafting engaging emails that land in your subscribers' inboxes.

Latest Episodes

Reminder: Gmail and Yahoo Requirements

Gmail & Yahoo Requirements

Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

Your TLD Is Hurting You

In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

We All SOFTFAIL A Little Sometimes

In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, D...

Tracking Pixel Trickery

In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled the...

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